Toyota Readying Big Discounts, Longer Warranties
Struggling to overcome the damage done by a series of safety problems and an expanding list of recalls, Toyota is expected to try to win back skeptical consumers with a bevy of new discounts, as well...
View ArticleToyota Throws Record Incentives at U.S. Market
Toyota Motor Sales, U.S.A. today announced plans to launch what it called its “most far-reaching sales program in its history.” This latest development followed the announcement that Toyota sales had...
View ArticleIncentives Paying Off Big for Toyota
Toyota's lavish incentive campaign is doing great, one Chicago-area dealer reporting sales running double those of dismal February, while a senior Toyota executive tells suppliers the numbers were up...
View ArticleQ&A: Toyota’s Don Esmond
"We stumbled," says Toyota vet Don Esmond, but the former Vietnam War pilot insists incentives are rebuilding momentum. In an exclusive interview with TheDetroitBureau.com, the senior vice president...
View ArticleU.S. Auto Sales “Tracking Very Strongly”
Spurred by some of the heftiest incentives in some time, industry observers report seeing significant signs of growth in the U.S. auto industry during the first part of March.
View ArticleToyota Retains Large Incentive Advantage
For every $500 that Toyota offers in incentives, other automakers have to counter with incentives ranging from $420 to more than $3,000 to generate equivalent consideration levels among new car...
View ArticleHas Toyota Kicked Off New Incentives War?
Toyota's big incentive campaign could make it #1 in the U.S. market for April - and touch off an industry-wide incentive war. TheDetroitBureau.com has the story.
View ArticleToyota Raising Prices – Cutting Incentives
With the Japanese auto crisis cutting supplies, Toyota plans to raise prices by over 2% next month - on top of the premiums dealers are already demanding. Will other makers follow - or will the move...
View ArticleSales Up but Transaction Prices Slip
Trend or just a temporary setback? In recent months, buyers have been steadily moving up-market while also adding significantly more content to the vehicles they buy. But that pattern reversed itself...
View ArticleToyota Turns to Fleets to Inflate Sales
Toyota has been ramping up incentives and pumping up to half its Camry sedans into fleets to prop up sales and market share. But will the strategy work? And at what cost to the maker's already weakened...
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